{"id":12520,"date":"2025-10-26T16:32:12","date_gmt":"2025-10-26T15:32:12","guid":{"rendered":"https:\/\/www.bfk-amstetten.at\/bfkdo\/?p=12520"},"modified":"2025-10-26T17:03:29","modified_gmt":"2025-10-26T16:03:29","slug":"tipps-fuer-den-einsatz-der-kuenstlichen-intelligenz-in-der-oeffentlichkeitsarbeit-mit-hausverstand","status":"publish","type":"post","link":"https:\/\/www.bfk-amstetten.at\/bfkdo\/tipps-fuer-den-einsatz-der-kuenstlichen-intelligenz-in-der-oeffentlichkeitsarbeit-mit-hausverstand\/","title":{"rendered":"Tipps f\u00fcr den Einsatz der K\u00fcnstlichen Intelligenz in der \u00d6ffentlichkeitsarbeit \u2013 mit Hausverstand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12520\" class=\"elementor elementor-12520\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43d814fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43d814fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47f1b4ed\" data-id=\"47f1b4ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-163fa3f8 elementor-widget elementor-widget-text-editor\" data-id=\"163fa3f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size:11.0pt;line-height:107%;\nfont-family:&quot;Calibri&quot;,sans-serif;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:\nCalibri;mso-fareast-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;\nmso-bidi-font-family:&quot;Times New Roman&quot;;mso-bidi-theme-font:minor-bidi;\nmso-ansi-language:DE-AT;mso-fareast-language:EN-US;mso-bidi-language:AR-SA\">Der\nEinsatz der K\u00fcnstlichen Intelligenz (KI) in der \u00d6ffentlichkeitsarbeit war das Thema\neiner Medienschulung f\u00fcr 25 Sachbearbeiter \u00d6ffentlichkeitsarbeit von\nFeuerwehren aus dem Bezirk Amstetten bei der FF Wolfsbach. Die Social Media-Expertin\nAnna Pfeiffer konnte daf\u00fcr gewonnen werden. Sie gab zahlreiche Tipps, zeigte\nauf, wie k\u00fcnstlich hergestellte Fotos oder Videos erkannt werden k\u00f6nnen und nannte\nPlattformen f\u00fcrs Schreiben sowie f\u00fcr das KI-Generieren von Bildern und Musik.<br>\n<br>\nSie machte auf die vielen Herausforderungen und Chancen durch die KI\naufmerksam. Ein Beispiel: Schon jetzt sei es mehr oder weniger m\u00f6glich, mit Verstorbenen\n\u2013 und dann nat\u00fcrlich auch mit Feuerwehrkameraden &#8211; zu kommunizieren. Man m\u00fcsse\neinen KI-Anbieter nur mit 2, 3 Bildern, einer 30-Sekunden-Sprachfrequenz und\nm\u00f6glichst vielen Infos zur Person f\u00fcttern. Dann k\u00f6nne man sich mit diesen Verstorbenen\n\u201eunterhalten\u201c.<br>\n<br>\nOb Erstellung von Grafiken und Logos, Optimierung von Bildern und Videos oder\nGestaltung von Pressetexten: KI wird auch die \u00d6ffentlichkeitsarbeit auf Trab\nhalten. Nicht nur weil manches noch fehleranf\u00e4llig ist, empfiehlt Anna Pfeiffer,\n\u201edie KI mit Hausverstand einzusetzen, da sie doch noch fehleranf\u00e4llig ist und\nzu halluzinieren neigt&#8220;.<br>\n<br>\nP.S.: Dieser Text wurde OHNE Einsatz von K\u00fcnstlicher Intelligenz erstellt!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7149bec2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7149bec2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5edf3627\" data-id=\"5edf3627\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI1MzIsInVybCI6Imh0dHBzOlwvXC93d3cuYmZrLWFtc3RldHRlbi5hdFwvYmZrZG9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzEwXC9NZWRpZW5zY2h1bHVuZzQuanBnIiwic2xpZGVzaG93IjoiNmQzYmIxMzYifQ%3D%3D\" href='https:\/\/www.bfk-amstetten.at\/bfkdo\/wp-content\/uploads\/2025\/10\/Medienschulung4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.bfk-amstetten.at\/bfkdo\/wp-content\/uploads\/2025\/10\/Medienschulung4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6d3bb136\" data-elementor-lightbox-title=\"Meidenschulung_Teilnehmer aus dem Ybbstal\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI1MzMsInVybCI6Imh0dHBzOlwvXC93d3cuYmZrLWFtc3RldHRlbi5hdFwvYmZrZG9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzEwXC9NZWlkZW5zY2h1bHVuZ19UZWlsbmVobWVyLWF1cy1kZW0tWWJic3RhbC1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiNmQzYmIxMzYifQ%3D%3D\" href='https:\/\/www.bfk-amstetten.at\/bfkdo\/wp-content\/uploads\/2025\/10\/Meidenschulung_Teilnehmer-aus-dem-Ybbstal-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.bfk-amstetten.at\/bfkdo\/wp-content\/uploads\/2025\/10\/Meidenschulung_Teilnehmer-aus-dem-Ybbstal-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6d3bb136\" data-elementor-lightbox-title=\"\u00d6A\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI1MzUsInVybCI6Imh0dHBzOlwvXC93d3cuYmZrLWFtc3RldHRlbi5hdFwvYmZrZG9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzEwXC9PZUEtMS5qcGciLCJzbGlkZXNob3ciOiI2ZDNiYjEzNiJ9\" href='https:\/\/www.bfk-amstetten.at\/bfkdo\/wp-content\/uploads\/2025\/10\/OeA-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.bfk-amstetten.at\/bfkdo\/wp-content\/uploads\/2025\/10\/OeA-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Der Einsatz der K\u00fcnstlichen Intelligenz (KI) in der \u00d6ffentlichkeitsarbeit war das Thema einer Medienschulung f\u00fcr 25 Sachbearbeiter \u00d6ffentlichkeitsarbeit von Feuerwehren aus dem Bezirk Amstetten bei der FF Wolfsbach. Die Social Media-Expertin Anna Pfeiffer konnte daf\u00fcr gewonnen werden. Sie gab zahlreiche Tipps, zeigte auf, wie k\u00fcnstlich hergestellte Fotos oder Videos erkannt werden k\u00f6nnen und nannte Plattformen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12521,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-12520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bericht"],"_links":{"self":[{"href":"https:\/\/www.bfk-amstetten.at\/bfkdo\/wp-json\/wp\/v2\/posts\/12520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bfk-amstetten.at\/bfkdo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bfk-amstetten.at\/bfkdo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bfk-amstetten.at\/bfkdo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bfk-amstetten.at\/bfkdo\/wp-json\/wp\/v2\/comments?post=12520"}],"version-history":[{"count":10,"href":"https:\/\/www.bfk-amstetten.at\/bfkdo\/wp-json\/wp\/v2\/posts\/12520\/revisions"}],"predecessor-version":[{"id":12544,"href":"https:\/\/www.bfk-amstetten.at\/bfkdo\/wp-json\/wp\/v2\/posts\/12520\/revisions\/12544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bfk-amstetten.at\/bfkdo\/wp-json\/wp\/v2\/media\/12521"}],"wp:attachment":[{"href":"https:\/\/www.bfk-amstetten.at\/bfkdo\/wp-json\/wp\/v2\/media?parent=12520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bfk-amstetten.at\/bfkdo\/wp-json\/wp\/v2\/categories?post=12520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bfk-amstetten.at\/bfkdo\/wp-json\/wp\/v2\/tags?post=12520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}